Twice a year rightturn.com, an offshoot of the Dealer Tire brand, holds a month-long campaign of deals from the auto industry's most popular car and tire manufacturers.
Happening in October and centering on a Halloween theme, a suite of digital assets was created featuring Artie the RightTurn mascot dressed in different classic costumes. Some of the assets include; display ads, social media images, and a custom landing page highlighting the current tire deals.
